Huru International

TORCH Reflects on International Women’s Day: Inspired Change, with the help of TORCH alumni

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Our most recent class of graduating seniors began their TORCH careers at JWT, working on a project to create public service announcements for the not-for-profit organization Huru International.  In Swahili, Huru means freedom.  Huru International’s mission is to assist and empower adolescent girls by providing them with the resources and knowledge they need to complete their education and safeguard their health.  Huru has developed a high-quality reusable sanitary pad, produced locally and packaged into kits with other necessary products and health learning materials.  Huru Kits give girls the freedom to stay in school – a cost-effective, simple solution to a complicated problem.

An International Women’s Day update from Huru:  In 2014, Huru International announced the goal to reach their 100,000th girl with kits and empowering education.

On International Women’s Day, Huru would like to say asante sana (thank you very much in Swahili) to TORCH and the alumni who have helped to support their mission.  It is true – Together Our Resources Can Help!

Check out the videos below, created by our most recently graduated class of TORCH alumni during their first year in the program!  For more updates on Huru, check out their blog at www.huruinternational.org/blog.

Post written by Joy Lynn Alegarbes.

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TORCH Participants Advertising Project For A Cause

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This year, the first year TORCH participants where challenged with the task to create awareness and increase donations for Huru International‘s sanitary pad kit program. Mentored by volunteers at advertising agency JWT, the high school students produced two videos for Huru International‘s viral and social media campaigns.

Check out the videos below.