Advertising

TORCH Alum Jennifer Vasquez reflects on her experience at ADCOLOR 2013

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JenniferVasquezTORCH Alum Jennifer Vasquez, who now works at PR Agency Edelman as a Senior Account Executive along with fellow TORCH Alum and current TORCH Programming and Alumni Coordinator Francis Carrero attended ADCOLOR® 2013 in September. They both participated in the ADCOLOR® Futures Class. Launched in 2012, ADCOLOR® FUTURES is a program geared towards nurturing the industry talent of tomorrow.

Jennifer reflected on her experience on her agency’s blog: http://www.edelman.com/post/celebrating-diversity-at-the-adcolor-2013-awards-and-industry-conference/ .

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Paying Summer Internship at a top Ad Agency for rising College Seniors and Recent Grads for Summer 2013

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Don’t miss out on applying for an incredible internship in either the  in the creative department and broadcast production department at a major Advertising Agency this summer in NYC. The internship runs from June 4th – August 9th – $400/week – Deadline to apply: End of March

If you are interested in applying for the Creative Department you will need to submit:

  • Cover letter
  • Resume
  • if you are interested in Art Direction: Portfolio (can be a link to view) and proficient in Adobe Suite
  • if you are interested in Copywriting writing samples

If you are interested in applying for the Broadcast Production Department you will need to submit:

  • Cover letter
  • Resume
  • links if you’ve done any videos… can be link to view on YouTube

For full details: Contact Debi: debid@thetorchprogram.org or Francis: francis@thetorchprogram.org or call us at 212-929-9573

NYC Teens Light Up the Stage at TORCH Music Fest 2012!

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All the lights were shining extra bright on the TORCH Music Fest 2012 performers at The Kaye Playhouse at Hunter College this past June 8th, 2012. The TORCH Music Fest 2012 crew worked with mentors from Draftfcb to create an advertising campaign that would get some of the most talented NYC teens off their couches and on the stage!

After weeks of rehearsals the TORCH students, alongside the dynamic performers put on an exceptional show that made this TORCH Music Fest the highlighting event of the 2012 school year.

Check out the TORCH Music Fest 2012 highlight reel below.

Media Planner, Multicultural

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Job Title: Media Planner, Multicultural

Position Location: New York, NY

Overview: We are looking for a passionate Multiculturalist to join our growing team. We want an innovative and creative thinker to drive new ideas, to implement in existing or new media platforms/properties whose impact we can measure. The Media Planner will play a key role in developing Multicultural media campaigns. They will need to execute on strategy and partner closely with our general market, account and creative agency partners. The Media Planner will need to stay on top of media tools, research and marketplace trends. He/she will work on day-to-day stewardship of media activity and budgets of assigned campaigns. They will also be required to use any/all research tools to develop informative and insightful target and maintain competitive presentations. Lastly, they must possess excellent negotiations skills and great relationships with the media community.

Responsibilities:
  • Develop Hispanic and AA media plans including media strategies and tactics
  • Work with the client to understand their business objectives and advertising strategy
  • Analyze consumer insights information from Simmons, Scarborough, MRI, Mintel and other sources.
  • Execute and prepare in-depth competitive analysis
  • Make decisions on the best form of media for specific clients and campaigns
  • Research and analyze data to translate ideas into a quantifiable task
  • Provide consumer insights information to clients
  • Identify target audiences and analyze their characteristics, behavior and media habits
  • Present media plans, proposals, competitive analysis and budgets to clients
  • Recommend the most appropriate types of media to use, as well as the most effective timing and location
  • Interaction with multicultural team members, strategic planning groups and media buyers
  • Make and maintain contact with media reps for Hispanic vehicles
  • Maintain detailed records for budgets, plan changes and other media elements

Skills:

  • Strong Multicultural knowledge of marketplace and experience with targeted campaigns
  • Strong written, oral and interpersonal skills
  • Ability to multi-task, work well under pressure and pay attention to detail
  • Team player, with strong work ethic
  • Proven knowledge of online planning and research tools and resources
  • Digitally-savvy
  • Knowledge of all media disciplines
Qualifications:
  • Bachelors degree
  • Bilingual a plus (English/Spanish)
  • Minimum of 3 years in planning and/or buying for the U.S. Hispanic and AA market
  • Ability to establish and meet priorities, schedules and objectives for projects working independently with minimal oversight
  • Solid hands-on technical knowledge of syndicated media planning resources (i.e. Simmons, Scarbourough, MRI, *Nielsen, Arbitron, CMR/TNS Stradegy)

Computer Skills:

  • Proficient in MS Office including Excel, Word, PowerPoint
  • Must be highly proficient with traditional media syndicated research and tools

Submit resume to: Sebastien.Pierre@umww.com

It is the Policy of Mediabrands, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local

 

Associate Media Director, Multicultural – IDENTITY

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Job Title: Associate Media Director, Multicultural

Position Location: New York, NY

Overview: We are looking for a passionate Multiculturalist to join our growing team. We want an innovative and creative thinker to drive new ideas, to implement in existing or new media platforms/properties whose impact we can measure. The Associate Director leads the strategic direction and is tasked with being a marketing partner for the clients. The Multicultural Associate Director is an expert on the clients’ business and a leader on the business with the clients and within the agency. The Multicultural Associate Director is responsible for demonstrating a strong working knowledge of the media space, digital and social trends and new media research. This individual is responsible for identifying business opportunities and solutions on a regular basis. The Multicultural Associate Director sets the tone for how the account is managed by assuring focus on key client objectives, delivering appropriate resources and meeting timelines. Lastly, they must possess excellent negotiations skills and great relationships with the media community.

Responsibilities:
  • Responsible for Multicultural strategic oversight, media plan development, supervises timeliness, and ensures strategies are anchored in achievable metrics and aligned with client objectives
  • Plays integral role in the evaluation of syndicated consumer and media consumption information and play a contributing role in the creation of the communications plans
  • Fluent in key implementation and valuation techniques and sources: reach curve updates, MediaTools, optimizers, brand measurement tools, etc.
  • Prepares and delivers presentations, internally and to clients
  • Plans, directs, supervises, and coordinates work activities of subordinates
  • Serves as the comprehensive specialist in existing and emerging media opportunities that would be relevant to the assigned brand/category and ensure that opportunities within them are presented and communicated to Identity and client teams
  • Serve as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues arise
  • Supports development of communications plans and helps to inform design of special multi-touch-point programs
  • Oversee the consistent reporting of competitive market/media information for each brand/category, including business insights that can inform media as well as broader marketing actions
  • May assist in the creating and negotiating of yearly client contracts and supplemental proposals

Skills:

  • Strong Multicultural knowledge of marketplace and experience with targeted campaigns
  • Provide and/or guide strategic input for all plans internally and externally
  • Demonstrate problem solving and intervention when necessary
  • Strong written, oral and interpersonal skills
  • Guide and assist staff to arrive at potential solutions to problems/issues
  • Proven knowledge of online planning and research tools and resources
  • Digitally-savvy, active listener and participant in social space
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
Qualifications:
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
  • Bachelor’s Degree
  • 7+ years of Multicultural communications/media planning experience
  • Client service experience
  • Understanding of key research sources
  • Proven leadership ability – experience managing a team of planners & supervisors
  • Knowledge of current trends and innovations in media
  • Knowledge of digital media

Computer Skills:

  • Proficient in MS Office including Excel, Word, PowerPoint
  • Must be highly proficient with traditional media syndicated research and tools

Submit Resume to: Sebastien.Pierre@umww.com

It is the Policy of Mediabrands, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local

Associate – Digital at Universal McCann

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  • Support the online media team with day-to-day operations, including media research and analysis, planning, buying, campaign administration and reporting.
  • Interact and build strong relationships with outside vendors and external business partners regarding various facets of client media activity, such as assembly of media authorizations, billing, insertion orders and report procurements.
  • Build cross functional relationships and utilize different company resources in regards to different daily tasks
  • Aid in the development of tactical components of client media campaigns, such as flowcharts, spreadsheets and budget summaries.
  • Assist in daily campaign administration, including tracking, report preparation and trafficking of creative units.
  • Assist in the development of competitive analyses, including the gathering of competitive data and incorporating the data into comprehensive charts
  • Stay informed in regards to new media trends and practices

Skills & Qualifications:

  •  Bachelors Degree
  •  Strong written and oral communication skills with an added attention to detail
  •  Strong organization skills and the ability to effectively multitask
  •  Eagerness to learn
  •  Ability to work on multiple tasks effectively
  •  Strong mathematical and analytical abilities
  •  Computer proficiency, preferably with a strong working knowledge of Excel,   MS Word and PowerPoint
 submit resume to:Sebastien.Pierre@umww.com
It is the Policy of Universal McCann, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local

Manager, Innovations Initiative – New York, NY

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Description

We are looking for a creative marketing manager to develop and execute ideas as well as present to existing and new clients in digital media, traditional media and branded entertainment. The Manager, Innovations helps to develop marketing and digital breakthroughs which help our clients navigate the emerging media and evolving technology landscape. We take advertising to the next level by embracing emerging trends and technologies to reach the consumer in revolutionary ways. This is a special division created specifically to keep tabs on the latest developments in technology, media, marketing, consumer behaviors, trends in pop culture and the digital world. Major accounts in film, television, gaming, beverages, auto and others.

Responsibilities:

Stay up to date on trends in technology, culture, and advertising, and be able to translate trends into new opportunities for business growth across all marketing platforms including print, outdoor, TV, events and digital opportunities.
Lead and participate in Innovations brainstorming sessions daily for client-specific campaigns. Assist the group in coordinating with internal departments including the IPG Lab for investigation and assessment of emerging technologies and platforms.
Develop relationships with vendors and source new leads in emerging media platforms.
Manage new media campaigns from ideation to completion through entire agency cycle.
Prepare and deliver presentations, both internally and externally, around client-specific Innovations ideation, trends, opportunities and strategy in the area of digital media and emerging technologies
Support the group in its outreach programs to academic institutions, the investment and venture capital community, R&D hubs as well as relevant industry forums and associations
Desired Skills & Experience

Successful candidates will have 3+ years in advertising, media, digital, broadband, wireless companies or related marketing background, and have an entrepreneurial spirit yet work well in a corporate environment.
Must have extensive knowledge of the emerging technologies and existing media and be able to develop creative uses to help our advertisers ‘break through the clutter’.
Must have strong presentation skills and be able to generate ideas.
Must be a person who is passionate about innovation and delivers that passion in all areas of ideation and execution. Advertising Industry knowledge is preferred but not required.
Company Description

Initiative is one of the worlds leading advertising agencies that specializes in media, marketing and digital solutions for clients. With a presence in 22 markets in North America, Initiative provides strategic consulting and ideas to power media focused on taking our clients into the new media world.

To Apply Visit: https://jobs-initiative.icims.com/jobs/3364/job