Career Guidance

TORCH Alum Jennifer Vasquez reflects on her experience at ADCOLOR 2013

Posted on Updated on

JenniferVasquezTORCH Alum Jennifer Vasquez, who now works at PR Agency Edelman as a Senior Account Executive along with fellow TORCH Alum and current TORCH Programming and Alumni Coordinator Francis Carrero attended ADCOLOR® 2013 in September. They both participated in the ADCOLOR® Futures Class. Launched in 2012, ADCOLOR® FUTURES is a program geared towards nurturing the industry talent of tomorrow.

Jennifer reflected on her experience on her agency’s blog: http://www.edelman.com/post/celebrating-diversity-at-the-adcolor-2013-awards-and-industry-conference/ .

3 Tips to Getting the Most Out of a Conference

Posted on

Conferences are a great way to network and meet experts in your specific fields of interest. However, it is overwhelming and impossible to attend all the conferences scheduled throughout the year, and interact with everyone that attends them.

Below is a quick video from YoungEntrepreneur.com that brings up 3 of the best tips on getting the most out of a conference.

Media Planner, Multicultural

Posted on

Job Title: Media Planner, Multicultural

Position Location: New York, NY

Overview: We are looking for a passionate Multiculturalist to join our growing team. We want an innovative and creative thinker to drive new ideas, to implement in existing or new media platforms/properties whose impact we can measure. The Media Planner will play a key role in developing Multicultural media campaigns. They will need to execute on strategy and partner closely with our general market, account and creative agency partners. The Media Planner will need to stay on top of media tools, research and marketplace trends. He/she will work on day-to-day stewardship of media activity and budgets of assigned campaigns. They will also be required to use any/all research tools to develop informative and insightful target and maintain competitive presentations. Lastly, they must possess excellent negotiations skills and great relationships with the media community.

Responsibilities:
  • Develop Hispanic and AA media plans including media strategies and tactics
  • Work with the client to understand their business objectives and advertising strategy
  • Analyze consumer insights information from Simmons, Scarborough, MRI, Mintel and other sources.
  • Execute and prepare in-depth competitive analysis
  • Make decisions on the best form of media for specific clients and campaigns
  • Research and analyze data to translate ideas into a quantifiable task
  • Provide consumer insights information to clients
  • Identify target audiences and analyze their characteristics, behavior and media habits
  • Present media plans, proposals, competitive analysis and budgets to clients
  • Recommend the most appropriate types of media to use, as well as the most effective timing and location
  • Interaction with multicultural team members, strategic planning groups and media buyers
  • Make and maintain contact with media reps for Hispanic vehicles
  • Maintain detailed records for budgets, plan changes and other media elements

Skills:

  • Strong Multicultural knowledge of marketplace and experience with targeted campaigns
  • Strong written, oral and interpersonal skills
  • Ability to multi-task, work well under pressure and pay attention to detail
  • Team player, with strong work ethic
  • Proven knowledge of online planning and research tools and resources
  • Digitally-savvy
  • Knowledge of all media disciplines
Qualifications:
  • Bachelors degree
  • Bilingual a plus (English/Spanish)
  • Minimum of 3 years in planning and/or buying for the U.S. Hispanic and AA market
  • Ability to establish and meet priorities, schedules and objectives for projects working independently with minimal oversight
  • Solid hands-on technical knowledge of syndicated media planning resources (i.e. Simmons, Scarbourough, MRI, *Nielsen, Arbitron, CMR/TNS Stradegy)

Computer Skills:

  • Proficient in MS Office including Excel, Word, PowerPoint
  • Must be highly proficient with traditional media syndicated research and tools

Submit resume to: Sebastien.Pierre@umww.com

It is the Policy of Mediabrands, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local

 

Associate Media Director, Multicultural – IDENTITY

Posted on

Job Title: Associate Media Director, Multicultural

Position Location: New York, NY

Overview: We are looking for a passionate Multiculturalist to join our growing team. We want an innovative and creative thinker to drive new ideas, to implement in existing or new media platforms/properties whose impact we can measure. The Associate Director leads the strategic direction and is tasked with being a marketing partner for the clients. The Multicultural Associate Director is an expert on the clients’ business and a leader on the business with the clients and within the agency. The Multicultural Associate Director is responsible for demonstrating a strong working knowledge of the media space, digital and social trends and new media research. This individual is responsible for identifying business opportunities and solutions on a regular basis. The Multicultural Associate Director sets the tone for how the account is managed by assuring focus on key client objectives, delivering appropriate resources and meeting timelines. Lastly, they must possess excellent negotiations skills and great relationships with the media community.

Responsibilities:
  • Responsible for Multicultural strategic oversight, media plan development, supervises timeliness, and ensures strategies are anchored in achievable metrics and aligned with client objectives
  • Plays integral role in the evaluation of syndicated consumer and media consumption information and play a contributing role in the creation of the communications plans
  • Fluent in key implementation and valuation techniques and sources: reach curve updates, MediaTools, optimizers, brand measurement tools, etc.
  • Prepares and delivers presentations, internally and to clients
  • Plans, directs, supervises, and coordinates work activities of subordinates
  • Serves as the comprehensive specialist in existing and emerging media opportunities that would be relevant to the assigned brand/category and ensure that opportunities within them are presented and communicated to Identity and client teams
  • Serve as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues arise
  • Supports development of communications plans and helps to inform design of special multi-touch-point programs
  • Oversee the consistent reporting of competitive market/media information for each brand/category, including business insights that can inform media as well as broader marketing actions
  • May assist in the creating and negotiating of yearly client contracts and supplemental proposals

Skills:

  • Strong Multicultural knowledge of marketplace and experience with targeted campaigns
  • Provide and/or guide strategic input for all plans internally and externally
  • Demonstrate problem solving and intervention when necessary
  • Strong written, oral and interpersonal skills
  • Guide and assist staff to arrive at potential solutions to problems/issues
  • Proven knowledge of online planning and research tools and resources
  • Digitally-savvy, active listener and participant in social space
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
Qualifications:
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
  • Bachelor’s Degree
  • 7+ years of Multicultural communications/media planning experience
  • Client service experience
  • Understanding of key research sources
  • Proven leadership ability – experience managing a team of planners & supervisors
  • Knowledge of current trends and innovations in media
  • Knowledge of digital media

Computer Skills:

  • Proficient in MS Office including Excel, Word, PowerPoint
  • Must be highly proficient with traditional media syndicated research and tools

Submit Resume to: Sebastien.Pierre@umww.com

It is the Policy of Mediabrands, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local

Associate – Digital at Universal McCann

Posted on

  • Support the online media team with day-to-day operations, including media research and analysis, planning, buying, campaign administration and reporting.
  • Interact and build strong relationships with outside vendors and external business partners regarding various facets of client media activity, such as assembly of media authorizations, billing, insertion orders and report procurements.
  • Build cross functional relationships and utilize different company resources in regards to different daily tasks
  • Aid in the development of tactical components of client media campaigns, such as flowcharts, spreadsheets and budget summaries.
  • Assist in daily campaign administration, including tracking, report preparation and trafficking of creative units.
  • Assist in the development of competitive analyses, including the gathering of competitive data and incorporating the data into comprehensive charts
  • Stay informed in regards to new media trends and practices

Skills & Qualifications:

  •  Bachelors Degree
  •  Strong written and oral communication skills with an added attention to detail
  •  Strong organization skills and the ability to effectively multitask
  •  Eagerness to learn
  •  Ability to work on multiple tasks effectively
  •  Strong mathematical and analytical abilities
  •  Computer proficiency, preferably with a strong working knowledge of Excel,   MS Word and PowerPoint
 submit resume to:Sebastien.Pierre@umww.com
It is the Policy of Universal McCann, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local

National Urban League Internship Program

Posted on

Summary:
The National Urban League Summer Internship Program provides an insight into the world of non-profit management for college students, from the New York City metropolitan area and in Washington, DC.  The National Urban League is looking for candidates interested in a career in the not-for-profit sector, or in understanding the connection between non-profits, corporations, and government in the work of our nation.
This is an eight week paid program (June 11th through August 3rd, 2012).  We are interested in students from a variety of academic backgrounds and majors who:

  • Have demonstrated academic achievement
  • Have strong interpersonal and communication skills
  • Are enthusiastic and eager to learn about the National Urban League
  • Are involved in extracurricular and community-related activities

Why Participate?
The National Urban League offers valuable work experience in a professional, fast-paced environment.  Some highlights of this summer’s activities include:

  • Behind the Business Tours with corporate partners in the tri-state area
  • Special assignments at the National Urban League Annual Conference in New Orleans, LA
  • Lunch with the President & CEO, National Urban League
  • Interns Day on the Hill – a visit to the National Urban League Policy Institute in Washington, DC, and the opportunity to meet a legislator
  • Work on The President’s Project –  a special assignment from the President and CEO  presented to Senior Leadership of the National Urban League at the end of the program
  • Participate in the Black Executive Exchange Program Leadership Conference in Orlando Fl.
  • Visit a National Urban League Affiliate
  • Lunch with National Urban League’s “Women of Influence”
  • Lunch with National Urban League’s “Men of Influence”

Requirements:

  • Official current academic transcript (minimum 2.8GPA)
  • Resume
  • Cover letter
  • Two academic letters of recommendation
  • One page essay expressing interest in the program

Deadline:

  • March 1st, 2012

PLEASE SEND ALL APPLICATION MATERIALS TO:
National Urban League Internship Program
Attention: Dale Y. Johnson – Talent Management Department
120 Wall Street, 8TH Fl.
New York, NY 10005
Fax 866-532-4638
Email: recruitment1@nul.org

Universal McCann Summer Internship Program

Posted on

Summer Internship Program at Universal McCann

UM’s Summer Internship Program is designed to provide college students with an opportunity to work closely with a mentor and experience real business situations in the advertising industry. Interns will gain exposure to the collaborative efforts of media outlets as well as participate in team-based summer-long projects.

Interns are also given a chance to attend in  internal “Lunch & Learn” sessions, where they are provided valuable information and insight into the media industry through presentations given by seasoned employees. The internship program is a 10-week, full-time, paid opportunity in New York.

Internship Positions

Our internship positions are designed to mimic full-time, entry, assistant level roles. In these roles, interns will gain first-hand knowledge of functional media services while building professional skills and general business acumen.

Examples of available internships include:

Media Planning Intern

  • Collect, assemble and prepare research materials, such as, media kits and media cost estimates.
  • Process approved media plans.
  • Assist in tracking budgets.
  • Develop and maintain planning/media flowcharts.
  • Assist in the development and preparation of client presentations.
  • Analytical skills are a plus for this internship.

Media Buying Intern

  • Develop a working knowledge of client’s goals, guidelines and strategies.
  • Revise/Maintain all schedules on a daily basis.
  • Analyze and negotiate client scheduled moves and makegoods changes to TV schedules.
  • Prepare stewardship of all buys and stay current with all research data.
  • Recommend new ways of more efficiently managing and maintaining clients schedules and processes.

What Do We Look For?

  • Candidates must be current juniors or seniors preferably studying media, marketing, advertising, or communications, though other majors will be considered.
  • A strong and demonstrable interest in the media and marketing industry
  • Previous internship experience and participation in relevant organizations is also preferred.
  • Strong communication skills, attention to detail, the ability to multi-task, proficiency in basic math and solid basic computer skills (specifically Excel and PowerPoint) are advantageous as well.


For Job Opportunities:

https://jobs-universalmccann.icims.com/jobs/intro

More about Universal McCann:

Are you “Curious?”

How often do you encounter a company that wants to know what makes you Curious? We’re a company that looks for the naturally “Curious” and fosters an environment where a Curious Mind leads to Surprising Results for our clients, our company, our team and your career.

We are Curious…

Universal McCann (UM) is a world leader in advertising communications, specializing in Media Planning and Buying services.  UM is one of the world’s leading media services agencies, with 151 offices spread across 127 countries. Our marketing communications solutions assist a wide variety of clients, including Johnson & Johnson, Mastercard, Sony, ExxonMobil, BMW, L’Oreal, Chrysler, Burberry, and Dyson.

We are dedicated to delivering sustainable communications solutions through engagement innovation and accountable creativity.  But regardless of how many accounts we service, how many innovations we instigate and how many awards we win, UM would be nowhere without its employees. We are a talent-based business and we cannot be competitive without a motivated and enthusiastic workforce of talented individuals.

On that note, we strive to recruit and retain team members who are Curious about the world around them, passionate about what they do and possess the highest level of integrity. UM’s goal is to become the most innovative and rewarded media communications partner around the world. To do so, we must foster a culture of Curiosity and drive the creation of ideas whose impact we can measure.