Associate Media Director, Multicultural – IDENTITY

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Job Title: Associate Media Director, Multicultural

Position Location: New York, NY

Overview: We are looking for a passionate Multiculturalist to join our growing team. We want an innovative and creative thinker to drive new ideas, to implement in existing or new media platforms/properties whose impact we can measure. The Associate Director leads the strategic direction and is tasked with being a marketing partner for the clients. The Multicultural Associate Director is an expert on the clients’ business and a leader on the business with the clients and within the agency. The Multicultural Associate Director is responsible for demonstrating a strong working knowledge of the media space, digital and social trends and new media research. This individual is responsible for identifying business opportunities and solutions on a regular basis. The Multicultural Associate Director sets the tone for how the account is managed by assuring focus on key client objectives, delivering appropriate resources and meeting timelines. Lastly, they must possess excellent negotiations skills and great relationships with the media community.

  • Responsible for Multicultural strategic oversight, media plan development, supervises timeliness, and ensures strategies are anchored in achievable metrics and aligned with client objectives
  • Plays integral role in the evaluation of syndicated consumer and media consumption information and play a contributing role in the creation of the communications plans
  • Fluent in key implementation and valuation techniques and sources: reach curve updates, MediaTools, optimizers, brand measurement tools, etc.
  • Prepares and delivers presentations, internally and to clients
  • Plans, directs, supervises, and coordinates work activities of subordinates
  • Serves as the comprehensive specialist in existing and emerging media opportunities that would be relevant to the assigned brand/category and ensure that opportunities within them are presented and communicated to Identity and client teams
  • Serve as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues arise
  • Supports development of communications plans and helps to inform design of special multi-touch-point programs
  • Oversee the consistent reporting of competitive market/media information for each brand/category, including business insights that can inform media as well as broader marketing actions
  • May assist in the creating and negotiating of yearly client contracts and supplemental proposals


  • Strong Multicultural knowledge of marketplace and experience with targeted campaigns
  • Provide and/or guide strategic input for all plans internally and externally
  • Demonstrate problem solving and intervention when necessary
  • Strong written, oral and interpersonal skills
  • Guide and assist staff to arrive at potential solutions to problems/issues
  • Proven knowledge of online planning and research tools and resources
  • Digitally-savvy, active listener and participant in social space
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
  • Bachelor’s Degree
  • 7+ years of Multicultural communications/media planning experience
  • Client service experience
  • Understanding of key research sources
  • Proven leadership ability – experience managing a team of planners & supervisors
  • Knowledge of current trends and innovations in media
  • Knowledge of digital media

Computer Skills:

  • Proficient in MS Office including Excel, Word, PowerPoint
  • Must be highly proficient with traditional media syndicated research and tools

Submit Resume to:

It is the Policy of Mediabrands, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local


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