Porter Novelli is a global public relations leader that was founded in Washington, D.C., in 1972 based on the game-changing idea of applying marketing practices to communications aimed at public health and social issues. The Porter Novelli NY office is seeking candidates for the 2010 Summer Internship Program to support one of the following practice or specialty areas: Brand Marketing, Health Care, and Media Relations. (See our separate posting for Digital Communications.)
The Internship Program
The program is designed to provide participants with the training and practical PR experience that will help them transfer their academic coursework into a potential career path.
Interns in this program act as fully integrated members of account teams and will be assigned a mentor for support, guidance and help in getting acclimated to the PR industry and business environment. The full-time, paid 10-week internship begins on June 1st.
Responsibilities Will Include:
Developing and updating media lists
Media monitoring and conducting media outreach
Writing media pitch letters and press materials
Assisting with special events and press conferences
Attending brainstorm and professional development sessions
Participation in a Summer Internship Group Project
Providing account team support as needed
You must be an undergraduate student currently in your junior or senior year with a liberal arts background or a special interest in public relations, communications, journalism, political science, marketing, English, or related coursework. A minimum GPA of 2.75 or higher preferred. Excellent writing and organizational skills are a must. Previous internships or extracurricular activities, including membership in PRSSA, are a plus. Proficiency in MS Office applications and Internet research is required.
To be considered for a summer internship with Porter Novelli NY, please provide the following:
Cover Letter and Resume: In your cover letter please include your GPA and indicate two (2) of the three (3) practice areas you are most interested in and describe the reason for your selections. See descriptions below.
A 300 word essay on a topic of choice (creative).
One (1) Writing Sample: College or prior internship project, published article, creative work, or press release, etc. (Note: Writing sample must be 3 – 5 pages maximum).
**All writing samples must be double-spaced, paginated, and include your name in the header of each page.**
Application deadline is March 29, 2010
Interviewing will take place through April 12, 2010
Final decisions and offers will be extended by the third week in April.
Porter Novelli Practice and Specialty Area Descriptions
Porter Novelli’s Brand Marketing Practice partners with clients in a variety of industries to establish presence and preference for their products and brands. Our programs build consumer loyalty for a brand or product at every phase of its life cycle — whether a launch, a re-stage or repositioning, or day-to-day support. An essential objective of our programs is to reinforce the link between the brand, its products or services, and its customers. Whether we are extending the reach of an advertising campaign, leveraging a promotion or sponsorship, generating trade excitement and support, creating special events, countering inaccurate perceptions or managing critical issues, we focus unwaveringly on the brand or product/service. Our clients include HP, Procter & Gamble, PepsiCo, Yahoo, Harman, Monster.com, Johnson & Johnson and Timberland.
Porter Novelli’s Health Care Practice has been on the front lines of the world’s most challenging health care issues. Whether working within private industry or for the public sector, for breakthrough pharmaceutical therapies, common over-the-counter therapies or grassroots public health interventions, our driving belief is that marketing communications can change the lives of people worldwide – by helping to make an impact on how we think, act and behave about health.
Porter Novelli’s National Media Relations Group works with account teams to develop and implement strategic media relations programs and campaigns that generate coverage in print, broadcast and online outline outlets in support of clients’ business goals. Media specialists are involved in all aspects of media programming, message development and media training. National Media Relations team members work with journalists who cover/report on key practice areas including health care, business, technology, public affairs and consumer goods.